All Paws — July/August 2025
As featured on the cover of All Paws Industry.
The industry edit turned to integrative care, highlighting LitPet’s Pawsitive Powder as a breakthrough blend of ancient wisdom and modern science, designed to gently settle dogs experiencing stress and separation anxiety.
"Nourishment meets healing."
Discover the blend in our full collection.
COVER STORY | All Paws INDUSTRY
LitPet: A new Eastern way to love and heal each day
At the heart of LitPet lies a simple belief: pets are not just pets—they are family. Their wellness deserves more than symptom-based care. It deserves intention, balance, and connection. That is why LitPet is proud to be the UK’s first TCM (traditional Chinese medicine)-inspired pet wellness brand, offering a new dimension of care where ancient Eastern wisdom meets modern veterinary science.
This September, LitPet will officially launch at PATS 2025, introducing a thoughtfully formulated range of functional pet supplements designed to address real-world health challenges—stress, anxiety, cardiovascular fatigue, immunity & digestion—through the gentle but powerful lens of Traditional Chinese Medicine.
Why TCM? Ancient wisdom for modern pet wellness
For over 2,000 years, Traditional Chinese Medicine has helped people live longer, healthier lives by focusing on balance, prevention, and harmony. TCM does not just treat what is visible—it looks deeper, seeking imbalances' emotional, energetic, and physical roots.
Stephen Hu, founder of LitPet, realised this was exactly what modern pet wellness was missing. In TCM, herbs like Schisandra, Reishi, Ginseng, and Honeysuckle have long been used to calm the spirit, nourish the body, and regulate stress. These powerful botanicals offered a gentler, safer, and more thoughtful approach—one that could help pets not just survive but thrive.
With the help of veterinary formulators, pet nutritionists, TCM herbalists, and GMP-certified labs, LitPet was created to bring this wisdom to life—in a format that modern pet owners can trust and use daily.
“I didn't just want to make another supplement. I wanted to create a new standard—where pet health is proactive, not reactive, where emotional well-being is part of the conversation. And where ancient knowledge and modern science work together, for those we love most,” comments Hu.
Why trust LitPet? Rooted in science, guided by soul
LitPet is more than a supplement brand—it is a philosophy. A belief that our pets deserve the same level of care, intentionality, and respect we give ourselves.
Here is what makes LitPet different—and trustworthy:
-
Formulated by experts: Every product is developed in collaboration with vets graduated from Cambridge University and Sydney University, clinical nutritionists from Oxford University, and herbal medicine specialists.
-
Clinically active ingredients: We use therapeutic doses of functional herbs and nutrients, backed by tradition and peer-reviewed science.
-
100 per cent natural and clean: No fillers, artificial preservatives, or shortcuts.
-
Made in the UK in GMP-certified facilities, with third-party testing for safety and transparency.
-
Recognised by the industry: Our calming formula, Pawsitive Powder, was a Finalist in the UK Pet Industry Federation Innovation Award 2025—a clear sign of trust from the pet care sector itself.
Nourishment Meets Healing: Our guiding philosophy
At LitPet, we do not believe in quick fixes, because true health takes time.
Like the herbs we use, wellness must grow slowly, through seasons of care and consistency. Our products are designed not as once-off treatments, but as daily rituals—restoring balance from within, calming the nervous system, supporting digestion, and building emotional resilience one scoop at a time.
This is the heart of our philosophy: “Nourishment Meets Healing”.
We are here for the pet parents who want more than just symptom relief. We are here for those who want to understand their pets better, support them naturally, and give them the happiest life possible.
Because their time with us is short. And every day should be a little lighter, a little calmer, and a little more whole.
More than products: A movement in pet wellness
LitPet is not just here to sell supplements—it’s here to change how we care for pets. The brand partners with independent pet retailers, integrative veterinary clinics, and wellness-first platforms that share its education, empathy, and natural healing values.
“Our partners aren’t just looking for new products—they’re looking for new philosophies. They want innovation, storytelling, and sincerity. That's what LitPet bring,” explains Stephen Hu.
With international demand rising and interest from distributors across Europe and Asia, LitPet is leading a new generation of pet wellness: functional, emotional, and rooted in wisdom.
Find what your dog needs.
Take a 2-minute assessment and get a vet-formulated match.
Take the Doggy DMI